Frye / Wiles - A Creative Agency

Website Architecture

One of the first, and arguably the most important step in web development is correctly laying out your site tree. The site tree maps the structure of the website, and how these pages will connect within the site, and in general how the website will function.

Create a Site Tree

A roadmap to conversion

Every website has a goal or a purpose. When developing a site tree, you must keep the conversion goal in mind. A conversion goal is the principle purpose of the website, so for example in an e-commerce site, a conversion would be a sale. The site tree should be laid out in such a fashion as to direct traffic to the most important parts of the website. This both improves the user-experience as well as increases conversion.

Breaking down the content

Content is crucial for a website, however not all content is created equal. It is important to provide relevant information that ties in with the purpose of your site. Of equal importance is the organization of your website content so that it reads well and makes sense to the viewer. By placing a greater emphasis on organized, relevant content, you will improve usability and create a website with less filler and more killer...content. In additional to improving the site for your users, thoughtful content implementation is likely to improve your natural ranking on search engines.